Hi!
Good questions. That's why it will take about 1 month to develop
a) We are working on an 'easy' way of streamlining everything. With respect to essays, some of the items we've been considering is you fill in 'once' a list of your personal interests (i.e., an 'additional' profile page), and then the software determines what is relevant. We are also working on putting together a 'basic' "essay" writer based on your interests, however that is not yet 100% finalized. We may skip essays, depending on the complexity, but still determining that. But that is why it will take about 1 month to develop. For photos -- we are looking at 'streamling' that as well. (I.e., you upload 'once' 3-4 different 'kinds' of photographs, and the software will determine which one is applicable to the sweepstakes you are entering).
b) With respect to sweepstakes, it will most likely be a combination of both. Some you most likely 'will' know about -- but they are 'difficult' or 'time' consuming to enter. Others you may not. We will be researching extensively which ones have a very good 'chance' of you winning, based on a whole bunch of different factors.
c) The 'April 30th' deadline is to see if we meet our 'internal' membership goals. (We need to have a certain number of members before we can proceed with development, because this is very expensive for us to put together). If we don't reach it, we will refund everyone who purchased a membership. Otherwise, if we do reach our internal goal, we will go ahead with the development. You can still order 'after' April 30th, if there are still memberships available then.
I hope that helps!
Cheers!
Johnathan